This is a promotional project for a local public transport authority.
In 2011, Cluj-Napoca's City Hall had a new project to invest 30 million euros from EU funds in building a new tramway along with brand new trolley cars. I've had an idea to promote this new transport in a public environment, with tramway maps, posters and stickers, each having some interesting short info about the new tramway. Actually what you see, is a poster containing the logo, a minimalistic map and the stickers, which one would detach from the poster, and stick later anywhere they'll like, in this way doing themselves the actual advertising.
In 2011, Cluj-Napoca's City Hall had a new project to invest 30 million euros from EU funds in building a new tramway along with brand new trolley cars. I've had an idea to promote this new transport in a public environment, with tramway maps, posters and stickers, each having some interesting short info about the new tramway. Actually what you see, is a poster containing the logo, a minimalistic map and the stickers, which one would detach from the poster, and stick later anywhere they'll like, in this way doing themselves the actual advertising.
